Examples
of work projects : (since
1998)
-
Production controller for a 100pp Christmas catalogue
for a high street retailer
-
Project Managed a 172pp catalogue build for a
B2B reseller channel
-
Enterprise solution project: working party member
advising on all aspects of publishing aspects
for the business.
-
Assisted and supported the development and launch
of an in-house publishing solution for an Advertising
Agency.
-
Project led the development and launch of new
channels
to market that opened up new revenue streams.
Including a 148pp B2C catalogue and web site.
-
Reviewed marketing processes for a large property
construction company. Assisted with process changes
-
Worked with various businesses to produce more
effective catalogues, web sites and e-channels
to improve market presence and sales
-
Critiqued various catalogues and digital channels.
Such as a fashion brand that used print, digital
and retail channels. Product and design recommendations
were integrated into marketing strategy.
- Assisted with the marketing and design structure
for a multi-national Signage Catalogue that increased
sales
-
Assisted Corporates in implementing new publishing
strategies including Direct Mail and e-channels
-
Researched and proposed Publishing Systems/Digital
Asset Management systems for clients
- Reviewed and advised a Direct Mail campaign
to integrate selling mechanisms to improve
'sales off the page'. Increasing sales by 14%.
-
Project Managed a ESF/County Council Skills for
Life project
- Prepared bespoke production & copywriting
training sessions
- Editor / copywriter for corporate Newsletters
- Advised and assisted client to expand publishing
department, including staff development, production
workflows and structures
- Member of a working party to review the concept
of a Vertical Market database project
- Advisor on selection and installation of publishing
systems for various publication producers. Supporting
teams during system set-up to reduce learning
curve.
-
Project managed electronic & printed publications
on a freelance basis
- Produced market research for a systems developer
- Market & Technical reports for various clients
- Completed customer reviews and produced Case
Studies for PR and Sales requirements
- Worked on a contract basis to manage the in-house
and external production for a German catalogue
launch.
- Mentored a small business start-up
